Learners interact and negotiate meaning in spoken, signed, or written conversations to share information, reactions, feelings, and opinions. Learners understand, interpret, and analyze what is heard, read, or viewed on a variety of topics. Learners present information, concepts, and ideas to inform, explain, persuade, and narrate on a variety of topics using appropriate media and adapting to various audiences of listeners, readers, or viewers.
This is especially true in the fields of marketing and advertising. The choice of language to convey specific messages with the intention of influencing people is vitally important.
Visual content and design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it. The English language is known for its extensive vocabulary.
Where many other languages have only one or two words which carry a particular meaning, English may have five or six. Moreover, the meanings of these five or six words may differ very slightly and in a very subtle way.
It is important to understand the connotation of a word. Connotation is the feeling or ideas that are suggested by a word, rather than the actual meaning of the word.
Armchair, for example, suggests comfort, whereas chair arouses no particular feelings. The target audience, of course, also puts its own meaning into certain words. Different people sometimes interpret language in different ways. Both the mass media, when reporting news items, and marketing and advertising personnel have to consider the emotive power of the words they use.
First, they make a decision about what to communicate and what to withhold. One way in which advertisers adapt language to their own use is to take compound words and use them as adjectives. These compounds often later become widely used in normal situations.
Examples of these compounds which have become part of the English language are: The language of advertising is, of course, normally very positive and emphasizes why one product stands out in comparison with another.
Advertising language may not always be "correct" language in the normal sense. For example, comparatives are often used when no real comparison is made.
An advertisement for a detergent may say "It gets clothes whiter", but whiter than what? A study of vocabulary used in advertising listed the most common adjectives and verbs in order of frequency.Essay and summary title page.
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Summary of The Language of Advertising Charles A. O’Neill gave us very clearly definition of advertising and how it starts since WWII.
Obviously, Advertising wouldn’t succeed if they not capture our attention so the author explained to us how advertising created with simple language included short words, pictures, symbol and slogans. The Language of Advertising Claims by Jeffrey Schrank.
But perhaps the simplest and most direct way to study ads is through an analysis of the language of the advertising claim.
The "claim" is the verbal or print part of an ad that makes some claim of superiority for the product being advertised. After studying claims, students should be. design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it.
The English language is known for its extensive vocabulary. Advertising Contract (PDF) Media Kit (PDF) Mailing List Rental; Reprints & Permissions; Standards Summary. Download Summary. COMMUNICATION Communicate effectively in more than one language in order to function in a variety of situations and for multiple purposes.
Interpersonal Communication: Learners interact and negotiate meaning in. SUMMARY OF NEW LAWYER ADVERTISING RULES EFFECTIVE MAY 1, Below is a summary of the new lawyer advertising rules. Some language is taken directly from the new rule, but does not appear in quotation “proudly serving your community” as common salutary language.