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Everywhere there is revolution and disintegration. Wave after wave of technological innovation comes upon us more rapidly, engulfing us, confusing us more profoundly. Few marketing organizations have successfully navigated through the disruptive forces of globalization and commoditization. There are two fundamental realities marketers face in this brave new world:

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5 Examples of Great Social Media Marketing ~ Creative Market Blog

LESSONS IN EATING THE BIG FISH. Typically, there's only one brand leader per category - which means there's many more challenger brands trying their best to topple the leader.

If you don't have the resources and advantages of being the category leader - and who does - then you'd better be both creative and aggressive.

Creative director Angela Missoni was still beaming the day after announcing a 70 million euro ($81 million) investment by an Italian state-backed fund to help secure the future of the family-run.